In all countries, the national flag is the single most important symbol of individuality and identity. Canada Post Corporation is pround to continue the tradition of featuring the Maple Leaf Flag on the 40-cent first class rate definitive stamp. Accepted as a Canadian symbol long before Confederation, the Maple Leaf gained acceptance over the years through its use by national organizations and the military. A one-colour steel engraving of the flag appears on the 40-cent roll stamp, while stamps in five-colour lithography are contained in the vending machine booklet in denominations of 40-cents, five cents and one cent. Toronto designers Gottschalk + Ash International were responsible for all of the Flag stamp designs. This firm has created many other Canadian stamp designs including last year's "Quick Sticks" stamp pack.