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White Model WA 122, 1947, Tractor-Trailer

Historic Land Vehicles

Title

White Model WA 122, 1947, Tractor-Trailer

Denomination

10¢

Date of Issue

June 8, 1996

Year

Quantity

1,000,000

Postal Administration

Canada

Series

Historic Land Vehicles

Series Time Span

1996

Perforation or Dimension

12.5 x 13

Printer

Canadian Bank Note Company, Limited.

Creators

Designed by Joseph Gault. Designed by Tiit Telmet.

About Stamp

It was 1935 and beer advertising was prohibited. The Labatt Brewing Company needed to grab public attention and save rail costs. Through the White Motor Company, Labbat's commissioned Alexis deSakhnoffsky, designer of the 1933 Nash, to conceive a tractor-trailer that would both haul huge loads and serve as travelling billboard. He designed four Streamliner, each one better than the last. The 1947 Streamliner's curved corners and horizontal lines were impressive. The vehicles moved beer across Ontario until 1955, when Labatt's sold off its Streamliner fleet and brought an end to an era.

Reference

Canada Post Corporation. Canada's Stamps Details, Vol. 5, No. 3, 1996, p. 8.

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