White Model WA 122, 1947, Tractor-Trailer
Date of Issue
June 8, 1996
Historic Land Vehicles
Series Time Span
Perforation or Dimension
12.5 x 13
Canadian Bank Note Company, Limited.
Designed by Joseph Gault. Designed by Tiit Telmet.
It was 1935 and beer advertising was prohibited. The Labatt Brewing Company needed to grab public attention and save rail costs. Through the White Motor Company, Labbat's commissioned Alexis deSakhnoffsky, designer of the 1933 Nash, to conceive a tractor-trailer that would both haul huge loads and serve as travelling billboard. He designed four Streamliner, each one better than the last. The 1947 Streamliner's curved corners and horizontal lines were impressive. The vehicles moved beer across Ontario until 1955, when Labatt's sold off its Streamliner fleet and brought an end to an era.
Canada Post Corporation. Canada's Stamps Details, Vol. 5, No. 3, 1996, p. 8.
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